FREE Live Masterclass • Limited Seats

BUILD A SAAS THAT
ACTUALLY MAKES MONEY.

A start-to-finish masterclass on how to go from zero to a SaaS that people actually pay for. How to find the idea, validate it, get your first paying users, and avoid the graveyard that kills 99.99% of engineer-built products.

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250 Limited Seats
Sun, Aug 30, 2026
11:00 AM PST

Most engineer-built SaaS products fail.
Not because of the code.

They fail because of the order. You spend months building, launch to crickets, and realize nobody actually wanted to pay for it. The code was fine. The process was backwards.

// How Most Engineers Build a SaaS
  • ❌ Get an idea. Build it for 4–6 months in isolation.
  • ❌ Launch on Product Hunt. Get some traffic. Nobody pays.
  • ❌ Add more features thinking that’s the problem. Still nobody pays.

The SaaS products that actually work start with paying clients, not with code. This masterclass shows you the full process, from finding the right idea to getting people to pay for it, in the right order.

The engineers who get this right never launch to crickets.

This is for you if…

  • You want to build a SaaS but you’ve seen too many engineer-built products die to go in blind.
  • You’ve tried building something before and it didn’t make money, so you want to understand what actually went wrong.
  • You’re stuck deciding between SaaS vs. services vs. freelancing and you want a clear answer.
  • You want a real, step-by-step process for going from nothing to a product people pay for.

Excluded Not for you if…

  • You already have a SaaS making money and you’re looking to scale it.
  • You just want to code and don’t care if anyone pays for it.
  • You’re not a software engineer and can’t build the product yourself.
What You Can Expect

What you’ll walk away with

Finding the Right Idea
How to find a SaaS idea worth building by starting with a real problem people are already paying to solve, not a cool technology.
Validating Before You Build
The service-first approach: how to sell the solution as a service, get paying clients, and use that revenue and feedback to know exactly what to build.
Clients Fund the Build
How your service clients become your runway, your validation, and your first SaaS users, so you never build in the dark.
Service to SaaS Transition
When and how to productize the service into a SaaS, and how to use your existing client base as your built-in distribution.
Bgo, your host
YOUR HOST

Bgo

He built the SaaS products that went nowhere. Multiple times. The turning point was realizing the product wasn’t the problem, the order was. He stopped building first. Started selling first. Landed clients. Used that revenue and those relationships to build a product people were already paying for.

Today he runs AB Analytics, a B2B AI consulting firm doing multi-seven figures in annual recurring revenue, built on the exact service-to-SaaS playbook he’ll teach in this masterclass.

Inside Code to CEO, his accelerator for software engineers, members use this same system to land their first paying clients, validate their ideas with real money, and build products that have customers on day one.

Frequently Asked Questions

/ Is this actually free?
Yes. This is how I bring people into my world. You get the real framework, not a teaser. If it resonates and you want to go deeper, Code to CEO exists for that. But the masterclass stands on its own.
/ Are you going to tell me not to build a SaaS?
No. I’m going to show you how to build one that actually works. The difference is in the order you do things. Most engineers build first and sell later. The ones who succeed sell first, validate with real money, then build. You still build the SaaS. You just do it right.
/ I don’t have a SaaS idea yet. Is this still useful?
That’s actually the best time to attend. The first part of the masterclass covers how to find an idea worth building by looking at problems people are already paying to solve, not by brainstorming in a vacuum.
/ What if I’ve already started building something?
Even better. You’ll learn how to validate whether people will pay for it before you spend more months on it. If the answer is yes, you’ll know how to get those first paying users. If the answer is no, you just saved yourself a lot of wasted time.
/ Will there be a replay?
No. This is live only. If you miss it, you miss it.
/ Is this going to be a pitch for 45 minutes?
No. I actually teach the full framework start to finish. You’ll leave with something you can use whether you ever talk to me again or not. If you want to go deeper after, that option exists. But the masterclass delivers on its own.
250 Limited Seats