FREE Live Workshop • Limited Seats

LAND YOUR FIRST
$10K+ CLIENT.

No product. No audience. No quitting your job. Learn the sell-before-you-build system senior engineers are using to close $10K+ clients before writing a single line of product code.

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250 Limited Seats
Sun, Jul 26, 2026
11:00 AM PST

Your side projects didn’t fail because
“the idea wasn’t good enough”

They failed because you built first and tried to sell later. That’s the order every engineer follows. And it’s why the graveyard is full of brilliant products nobody bought:

// The Engineer’s Graveyard
  • ❌ Built a SaaS. Got 12 signups. Made $0.
  • ❌ Shipped an app. Got great feedback. No one paid.
  • ❌ Started three projects. Finished two. Sold zero.

It was never about your skill. It was about the order. Sell first, build second. That’s the system this workshop teaches.

The engineers who figured this out are closing $10K+ deals before writing a line of code.

This is for you if…

  • You’ve built side projects or SaaS apps that got users but never made real money.
  • You can build anything, but you’ve never had a system to turn that into paying clients.
  • You’re a senior engineer who knows the build-first approach keeps failing but doesn’t know what to do instead.
  • You want your first real paying client, not another side project collecting dust.

Excluded Not for you if…

  • You want to build a SaaS in stealth for 6 months and “see what happens.”
  • You’re looking for passive income templates or “set it and forget it” products.
  • You’re not willing to talk to real people and sell before you build.
What You Can Expect

What you’ll walk away with

Why It Died
The real reason your side projects and SaaS apps never made money (hint: it had nothing to do with your skill).
The Right Order
The sell-before-you-build framework: how to find your unique advantage and close a paying client before writing code.
Real Proof
Engineers who had the same graveyard you do. How they closed their first $10K+ client.
Your Service Offer
How to package what you already know into a service offer you can sell this month without building a product first.
Bgo, your host
YOUR HOST

Bgo

He had the same graveyard. Side projects that went nowhere. Apps with users but no revenue. The shift happened when he stopped building first and started selling first. One service offer. One client. Then another. Then a business.

Today he runs AB Analytics, a B2B AI consulting firm doing multi-seven figures in annual recurring revenue, built on the exact sell-before-you-build system he’ll teach in this workshop.

Inside Code to CEO, his accelerator for software engineers, members use this same system to land their first 1–10 paying clients and generate real revenue before they ever quit their job.

Frequently Asked Questions

/ Is this actually free?
Yes. This is how I bring people into my world. You get the real framework, not a teaser. If it resonates and you want to go deeper, Code to CEO exists for that. But the workshop stands on its own.
/ Is this going to be a pitch for 45 minutes?
No. I actually teach the framework. You’ll leave with something you can use whether you ever talk to me again or not. If you want to go deeper after, that option exists. But the workshop delivers on its own.
/ What do you mean “without building a product”?
Most engineers build first and try to sell later. That’s why most fail. This workshop teaches you to sell a service offer first, get paid, then build. You never waste months on something nobody wants.
/ Will there be a replay?
Replay is sent to registered attendees only. If you can’t make it live, register anyway and you’ll get the link.
/ I’ve tried freelancing before and it didn’t work. How is this different?
Freelancing is selling your time by the hour. This is selling a packaged solution at a fixed price to completely different clients who pay completely different money. We’ll break down exactly how in the workshop.
/ Do I need experience with sales or marketing?
None at all. The system starts with what you already know how to do: solving technical problems. It gives you a structure to get paid for it without cold DMs or building a personal brand.
250 Limited Seats